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Hi there, Uncommon Investor!
When most people think about wealth, they picture real estate, stocks, or retirement accounts. But today, some of the fastest-growing opportunities are happening in a completely different space—digital assets and intellectual property (IP).
Big Idea: Owning the Invisible Wealth
When people think of assets, they often picture tangible things — stocks, bonds, real estate, maybe even gold. But some of today’s most valuable wealth-builders are intangible.
That’s where Intellectual Property (IP) comes in. Trademarks, patents, copyrights, and digital rights are assets that can generate real, lasting income. Think about:
A hit song whose royalties pay for decades.
A brand like “Nike” or “Coca-Cola,” where the name alone is worth billions.
A digital course, viral video, or NFT that keeps generating revenue long after it was created.
Owning IP is like holding the keys to a private gold mine of ideas — but unlike gold, its value can grow as culture and demand shift.
The Uncommon Edge
Most investors overlook IP because it feels abstract. But this is the uncommon edge:
Scarcity → A trademarked brand or copyrighted song can’t be copied legally. Scarcity drives value.
Cashflow → Licensing deals, royalties, and passive revenues.
Appreciation → As brands, media, and ideas gain popularity, their protected IP becomes more valuable.
It’s an asset class rooted in creativity, but powered by legitimate and economic frameworks that turn ideas into revenue streams.
The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
Takeaway for the Uncommon Investor
The next wave of wealth-building isn’t just about what you can touch — it’s about what you can protect. Intellectual Property and digital assets prove that ideas themselves can become investments.
For uncommon investors, this means one thing: don’t just watch creativity — own it.
— The Uncommon Asset Team
